I think the exemplarity and joint efforts

Our activity is not transferable. If it does not meet our terroir, in the long term, it will be any longer possible to work. Has perhaps forgotten it in agriculture with the excess of plant protection products. "Brice Amouroux is Secretary General of the Château Larose Trintaudon and is not an ecologist. The property which he heads, one of the largest of the Médoc (225 hectares), yet launched over a decade in a quality (ISO 9000) and environmental (ISO 14001). Still relatively rare examples in the vineyard.

Château Larose Trintaudon comes to see renew certificates, reward results on a range of criteria such as the sorting of waste, of which 83 are valued, or better use of water. "We use approximately 1.8 litre of water to produce 1 litre of wine when it takes on average 7 litres," said Brice Amouroux.

Chemical products, consumption is 11 lower than 2007. The property also attacked the recycling of the barrels and favours its supplies within a radius of 60 km. History to reduce the carbon footprint of the company. The property also efforts made in the field of biodiversity, with flowery set-aside parcels uprooted, planting hedges and protecting bees.

The property is even more far in engaging in sustainable development and submitting to an assessment of the Afnor through its 1000NR method, which, in addition to the economic and environmental aspects, takes also into account the social component of the company. The evaluation is performing every eighteen months. "We are the first company to be re-evaluated after 18 months and we have achieved the level of excellence, awarded from 700 points." "The maximum of 1,000", welcomed Brice Amouroux, who insists on the fact that one-third of the employees are housed on-site and that the property for example focuses on the training.

Sylvain Monnereau, the listener who follows the property, somewhat tempering enthusiasm. If the results are in the fields of the environment or quality, there well "ways of improvement" on the social dimension. During his interviews with employees, he felt a staff with be insufficiently associated with all these steps or a lack of recognition of his work and claiming an increased presence of the mentoring field. "It has won when the employees say that they are happy to come and work or that they are proud of their work", said Sylvain Monnereau.

A locomotive for the sector

The interest will now play a locomotive role to lead the whole of a still cautious die. Of course, for the supporters of the organic viticulture, this approach does not go far enough and is even a "green" alibi For others, however, it is simply inconsistent with the current economic requirements. Especially in times of crisis.

How to compare to Château Larose-Trintaudon, subsidiary of the insurer Allianz, generating a turnover of approximately EUR 7 million, employing 60 people and producing about 1.1 million bottles per year "Sort make attention to water consumption and waste is in the scope of exploitation." In addition, we are not a classified grand cru and we sell our wine on average 8 euros the bottle. "We are wholly owned subsidiary of Allianz, but required to be profitable," replies Brice Amouroux.

The Conseil interprofessionnel des Vins de Bordeaux (CIVB) is well aware of the interest to accompany the profession. The involvement has thus created a group of twenty properties pilots who will engage in an ISO 14001 approach and results next year. "Need to prove that it is an approach which is feasible, regardless of its name, and prove to detractors that it is not reserved for a few grands crus", insists Muriel Barthe, Director of the technical service of CIVB, who has big ambitions since she wants as the 10,000 Bordeaux wine producers undertake next year. "I think the exemplarity and joint efforts." "It will be pooling all that is heavy but common as regulatory watch", explains Muriel Barthe, who is optimistic: "I get a lot of requests for growers who want to integrate the pilot group."

In Château Larose Trintaudon, you want to give the example and communicate with the colleagues, but we want also to keep a step ahead and enhance these efforts by communicating. Only problem, it shall, for the moment, in the current state of legislation to mention on the bottles already overloaded information.