So far they used the Internet to their imageIn Rock' n ' roll changing constantly cityToday the case could go back to square one Printing money it means clearly reflationThe next trilateral summit should be held in Poland in 2008 It providers to access to the Internet to do soSome appeared us particularly sémillantesonly for the damage caused to other road usersThe path that is both realistic and courageousBut the Government cannot claim victory so farWe had rarely seen scroll as Saint-Savin-sur-Gartempe television teams. So far, this small peaceful town of the Department of la Vienne was best known for its impressive Abbey registered in world heritage of Unesco, called the 'Romanesque Sistine,"pierre arrow tearing the sky. The monks there were long grown peas broken, the chards and raves, from his vegetable garden. But since the President of the region Poitou-Charentes, Ségolène Royal, directly before the relocation of Aubade, the main local employer, one speaks more to "conversion" to the restaurant of the Hotel du Pont Neuf, where a symbolic curtain separates the blue-collar "transition customers". Wrongly or rightly, in cautioning "rogue employers" against "unjustified" relocations, the PS presidential candidate has transformed the "Aubade case" in school.
"We have become the emblem of the relocations, then Dim initiated a plan more important with a much more modest media echo, as Well, and Arena in the past few weeks, or even Chantelle two years ago," said Felix Sulzberger, President and CEO of Calida, the Swiss group which took over the Aubade Pasquier family in 2005. This former Executive of Philip Morris, Fruit of the Loom and Reebok is in back. "President of region shown us the finger as a multinational company of the stock market redundancies." But there was an error of assessment on the economic weight of Aubade, which is a large SMEs with 450 employees.
Initiation of a "Orsec plan."
Return to image. This October 3 in the morning, Ségolène Royal blood is a tower. One of the last jewels lingerie French, famous for its marked on the France bus callipyges models and Navarre, to consider to close most of its activity in Poitou-Charentes to delocalise production in Tunisia close to the provocation. On the eve of his official inauguration, the PS candidate cannot remain inert. It is in the image of its "" regional laboratory, where it launched its "Charter on the preservation of employment" in 2004. Alertés media, called shareholder, prefect of the département, Bernard Niquet one close to Jacques Chirac , mobilized... the Orsec plan is raised. In the space of a few days, the iconic brand of glamour lingerie became the symbol of the unbearable suffering of the French textile industry before the harsh law of globalization.
No matter if the President of the region has no legal means to block the projects of the Swiss group. It "requires" a moratorium of one year. First, the social plan involving 180 employees is "suspended", October 13, the time to find a "method agreement" with the unions. Two months after, FO claims to have already obtained a downward revision of the social plan, a promise of compensation of employees (from 4.5 to 8.5 months) and 160 departures based on their seniority.
"It is a strategic case for the region." Ségolène Royal follows very closely. "It is the responsibility of public authorities maintain just economic order", explains Jean-Luc Fulachier, Director General of the Regional Council of Poitou-Charentes. For the right arm of the Chair of region, "there is no fate of offshoring". "Moreover, from the beginning, she said: This relocation, I do the meaning not.". And the recent findings of the report of the Secafi Alpha firm commissioned by the Committee of Aubade business considers that the transfer of production in Tunisia is not "economically justified" appear to demonstrate that the President of region had "a good hunch." In the eyes of Jean-Luc Fulachier, master of work of the "Charter on the maintenance of employment", which imposes on businesses picto-charentaises repayment of aid in the event of failure to comply with their commitments, "is not of interventionism, but the defence of the interests of the territory in the long term." Indeed, if the PS candidate wins the presidential election, it is not excluded that end to the "one-stop AIDS" automatic and requires the repayment of the exemptions from social security contributions in the event of relocation.
"Making the boat sails".
On the merits, Ségolène Royal entourage dispute the logic of offshoring arguing the weakness of the economy carried out: EUR 1.3 million per year (on an annual turnover of EUR 50 million) according to the report of experts. Simple "financial dogmatism" of a business which "works to the old", without taking into account the social impact of its decisions. "If the Calida group has decided to change strategy to 180 degrees, one can only prevent it" considers the General Secretary of FO Vienna, Alain Barreau, recalling that "all the competitors to Aubade have already delocalised. In favour of a pragmatic approach, he attributed the current difficulties of the manufacturer of lingerie at the lack of investments in the industrial tool over the past five years. Clearly, before the Calida company for EUR 50 million in 2005, Pasquier family have made primer marketing, with its famous advertising campaign on the "lessons of seduction".
"Ségolène Royal asked us to do anything, to make the sails of vessel if necessary, but all stayed for at least a year". "It has even promised that it would occupy the plant with the workers", Daniel career, industrial Director of Aubade rebelled.
It is said that the activism of the President of region is poorly at the headquarters of Calida. Felix Sulzberger, Tunisia transfer is fully justified. "The result of Aubade remains slightly positive, but it will be deficit in the second half." For three years, the turnover is stable and the profit decline. This is why it would not delay the relocation. "Especially as all the other French sector specialists (Chantelle, Barbara, Simone Pérèle...) are already in Tunisia, where the cost per minute reached 0.14 euro against 0.33 euro in France.
Then, why so many noise ask the leaders of the Swiss group, recalling that the recent development in receivership, "without any social support", of Domoform, a former business of François Pinault furnishings by Snaidero Italian in 2000, has been much less vague in the region. "Why have talked about us rogue patterns and stock market redundancies" asked at the headquarters of Aubade.
Rogue pattern At first glance, Felix Sulzberger, who divides his time between the headquarters of Calida in Sursee, Switzerland, and the canton of Zug, where he lives, there is nothing a wheeler-dealer. Be a vulture fund, Calida is an operator in the sector, well known for his pyjamas, and conducts 60 percent of its 140 million euros of turnover in lingerie. Although the Kellenberger family has reduced its share to 35 of the capital since its rating on the stock exchange in 1987, "Calida is a group family control, largely from the dictatorship of the financial markets," said Olivier Bouba-Olga, an economist at the University of Poitiers, who challenges the notion of "stock market redundancies" on his blog (1). Well look, the company has been that transpose into France management practices already implemented in Switzerland a few years ago. At the deterioration of its results, which led to losses in 2001, it has closed its plant locally and sold their leaders its production in the Portugal and India units, retaining a single site in Hungary.
Relocations "inevitable"
Recalling that the activity of assembling Aubade is already achieved 70 in Tunisia, Calida now displays three strategic axes: develop its own network of shops to stop the decline of its turnover, focus Assembly in Tunisia and "consolidate its investments in logistics at Saint-Savin.
"Now, everybody is confronted with the truth of the price." "After its takeover by Calida, Aubade will have to change strategy and even trade with a very offensive policy", said Evelyne Chaballier, Director of the economic and prospective of the French Institute of fashion studies. Making the delocalisation of Aubade in "case", Ségolène Royal is confronted with the best record The doubt is allowed. But it has the merit of open debate. Economist Olivier Pastré, the true scandal, it is rather the dismissal of the 300 employees of the number two European tights, Well, le Vigan (in the Gard), a town where unemployment is already 17. But he also recognizes that relocation North-South are "inevitable", or even "desirable". Yet, the American researcher Suzanne Berger has it not shown, examples (Zara, American Apparel...), that the relocation is not the only possible outcome (2) and that a low-cost labour is not the sole criterion of success
